There is no doubt among advertising professionals that advertising helps to grow your business. It reinforces your brand, brings in new customers/clients, keeps you ahead of your competition, and creates a customer base that ensures your viability should times get hard. But the advertising budget is where CEOs sometimes get hung up. An advertising budget […]

The past two blogs I wrote about the need for businesses to make some kind of advertising effort in order to compete and reinforce their brand. I also laid out a short outline of how businesses should go about preparing for an advertising campaign. (To read these please visit our website.) Today I’d like to […]

Last month I discussed the reasons for advertising in my blog entitled “I Don’t Need to Advertise…or Do I?” (Go to our blog at www.advertising-works.com) This month I’d like to help you take the next step in a discussion about “Getting Ready to Advertise,” which will discuss strategy, action plan, planning an advertising budget, and […]