Many business owners think that posting a blog is just for fun and you can blah blah about anything you want. Or, many think that a blog is a hard-sell approach to get customers to buy your product or service. Both of these ideas are mistaken.
Sure, a blog can be fun to read, but your first consideration should be what are your customers looking for? Helpful information, education, tips, and more that will build a rapport with them and position your company as leader in your field.
A blog helps to build a relationship with clients and prospects that will result in their ability to trust you. When it comes time for them to buy your product or service they will turn to you because they feel they know and trust you and because you’ve provided them with helpful information in the past—not just a “buy me” approach.
Posting a blog can help to drive traffic to your website. When combined with the power of social media—Facebook, LinkedIn, Twitter, Instagram, and others—links to your blog get people to click through to read about a topic they are interested in. By clicking to the blog, they are hence visitors to your website and will look around at what you have to offer. Indeed, after posting a blog, we see large spikes in website traffic on the days following the post.
Another reason to post a blog, is that it increases your search engine optimization (SEO) and search engine results pages (SERPs). Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords) upon which the search engine presents them with a SERP.
By using keywords in your blog content, you get a chance to beat out your competitors in page rankings. And when you create a blog in WordPress, for example, you have an additional opportunity to list “tags.” Think of tags as keywords used for topics discussed in a particular post. All of this will help you to get found in a search and will contribute to a higher page ranking.
You can also get more bang for your buck by using your blog content as an email blast to your database on Constant Contact, Mail Chimp, or other email program.
All in all, a blog is a very useful business tool that will increase awareness of your business, create a positive company image, build a trusting relationship with customers and prospects, and boost your website traffic and sales.
We hope you’ve found this blog helpful. It is part of our continuing effort to provide useful information to our clients and interested parties. If you need help with a blog for your company please contact us at (508) 397-7971 or email info@advertising-works.com.
Founded in 1992, Advertising That Works is a full-service advertising agency offering print advertising, direct mail, web content/design, search engine optimization (SEO), blogs, email marketing, social media, public relations, strategic planning, media research, budget planning, and media buying.
We get results for our clients because of our extensive research of the client company and research of their target audience, an advertising strategy based on this research, and killer creative that speaks to prospects in a language they understand and that delivers a consistent message and call to action.
Advertising That Works would like to help you grow your business. Contact us for a FREE consultation.